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esure -v- Direct Line [2008] EWCA Civ 842
Case Summary | Judgment | 29 June 2007
In July 2008, the Court of Appeal gave judgment in esure v. Direct Line. The judgment addressed the issue of how structured an approach was required to assessing confusing similarity and the extent to which a tribunal was able to rely on its own assessment of a likelihood of confusion. James Mellor QC and James Whyte appeared for the appellants.